Purple Innovation Stock Performance

PRPL Stock  USD 0.72  0.06  9.09%   
Purple Innovation has a performance score of 2 on a scale of 0 to 100. The company holds a Beta of 0.3, which implies not very significant fluctuations relative to the market. As returns on the market increase, Purple Innovation's returns are expected to increase less than the market. However, during the bear market, the loss of holding Purple Innovation is expected to be smaller as well. Purple Innovation right now holds a risk of 4.37%. Please check Purple Innovation maximum drawdown, accumulation distribution, as well as the relationship between the Accumulation Distribution and price action indicator , to decide if Purple Innovation will be following its historical price patterns.

Risk-Adjusted Performance

Weakest

 
Weak
 
Strong
Compared to the overall equity markets, risk-adjusted returns on investments in Purple Innovation are ranked lower than 2 (%) of all global equities and portfolios over the last 90 days. Despite quite weak basic indicators, Purple Innovation may actually be approaching a critical reversion point that can send shares even higher in March 2026. ...more
1
Is Purple Innovation Inc. stock poised for growth - 2025 Winners Losers Real-Time Buy Signal Alerts - newser.com
11/13/2025
2
How buybacks impact Purple Innovation Inc. stock value - 2025 Volatility Report Weekly Top Gainers Trade List - newser.com
11/19/2025
3
Disposition of 4253 shares by George Ulrich of Purple Innovation subject to Rule 16b-3
11/21/2025
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Disposition of 12572 shares by Eric Haynor of Purple Innovation subject to Rule 16b-3
11/28/2025
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Purple Innovation Stock Price Down 0.7 percent - Heres Why - MarketBeat
12/02/2025
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Purple Innovation rallies on possible sale - MSN
12/10/2025
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Independent studies show Purple Innovations Essential and Restore mattresses, with GelFlex Grid technology, show self-reported pain dropping by 63-68 percent an...
12/15/2025
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3 Reasons to Sell PRPL and 1 Stock to Buy Instead - Finviz
01/08/2026
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Unpacking Q3 Earnings Purple In The Context Of Other Home Furnishings Stocks
01/15/2026
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Acquisition by Jeffery Kerby of 40755 shares of Purple Innovation subject to Rule 16b-3
01/20/2026
11
Insider Trading
01/30/2026
Begin Period Cash Flow26.9 M
Total Cashflows From Investing Activities-7.5 M

Purple Innovation Relative Risk vs. Return Landscape

If you would invest  70.00  in Purple Innovation on November 6, 2025 and sell it today you would earn a total of  2.00  from holding Purple Innovation or generate 2.86% return on investment over 90 days. Purple Innovation is currently generating 0.1365% in daily expected returns and assumes 4.3703% risk (volatility on return distribution) over the 90 days horizon. In different words, 39% of stocks are less volatile than Purple, and 98% of all traded equity instruments are projected to make higher returns than the company over the 90 days investment horizon.
  Expected Return   
       Risk  
Given the investment horizon of 90 days Purple Innovation is expected to generate 5.85 times more return on investment than the market. However, the company is 5.85 times more volatile than its market benchmark. It trades about 0.03 of its potential returns per unit of risk. The Dow Jones Industrial is currently generating roughly 0.12 per unit of risk.

Purple Innovation Target Price Odds to finish over Current Price

The tendency of Purple Stock price to converge on an average value over time is a known aspect in finance that investors have used since the beginning of the stock market for forecasting. However, many studies suggest that some traded equity instruments are consistently mispriced before traders' demand and supply correct the spread. One possible conclusion to this anomaly is that these stocks have additional risk, for which investors demand compensation in the form of extra returns.
Current PriceHorizonTarget PriceOdds to move above the current price in 90 days
 0.72 90 days 0.72 
about 74.24
Based on a normal probability distribution, the odds of Purple Innovation to move above the current price in 90 days from now is about 74.24 (This Purple Innovation probability density function shows the probability of Purple Stock to fall within a particular range of prices over 90 days) .
Given the investment horizon of 90 days Purple Innovation has a beta of 0.3 indicating as returns on the market go up, Purple Innovation average returns are expected to increase less than the benchmark. However, during the bear market, the loss on holding Purple Innovation will be expected to be much smaller as well. Additionally Purple Innovation has a negative alpha, implying that the risk taken by holding this instrument is not justified. The company is significantly underperforming the Dow Jones Industrial.
   Purple Innovation Price Density   
       Price  

Predictive Modules for Purple Innovation

There are currently many different techniques concerning forecasting the market as a whole, as well as predicting future values of individual securities such as Purple Innovation. Regardless of method or technology, however, to accurately forecast the stock market is more a matter of luck rather than a particular technique. Nevertheless, trying to predict the stock market accurately is still an essential part of the overall investment decision process. Using different forecasting techniques and comparing the results might improve your chances of accuracy even though unexpected events may often change the market sentiment and impact your forecasting results.
Hype
Prediction
LowEstimatedHigh
0.030.664.87
Details
Intrinsic
Valuation
LowRealHigh
0.061.115.32
Details
Naive
Forecast
LowNextHigh
0.010.584.80
Details
5 Analysts
Consensus
LowTargetHigh
2.312.532.81
Details

Purple Innovation Risk Indicators

For the most part, the last 10-20 years have been a very volatile time for the stock market. Purple Innovation is not an exception. The market had few large corrections towards the Purple Innovation's value, including both sudden drops in prices as well as massive rallies. These swings have made and broken many portfolios. An investor can limit the violent swings in their portfolio by implementing a hedging strategy designed to limit downside losses. If you hold Purple Innovation, one way to have your portfolio be protected is to always look up for changing volatility and market elasticity of Purple Innovation within the framework of very fundamental risk indicators.
α
Alpha over Dow Jones
-0.3
β
Beta against Dow Jones0.30
σ
Overall volatility
0.05
Ir
Information ratio -0.08

Purple Innovation Alerts and Suggestions

In today's market, stock alerts give investors the competitive edge they need to time the market and increase returns. Checking the ongoing alerts of Purple Innovation for significant developments is a great way to find new opportunities for your next move. Suggestions and notifications for Purple Innovation can help investors quickly react to important events or material changes in technical or fundamental conditions and significant headlines that can affect investment decisions.
Purple Innovation has some characteristics of a very speculative penny stock
Purple Innovation had very high historical volatility over the last 90 days
Purple Innovation has a very high chance of going through financial distress in the upcoming years
The company reported the previous year's revenue of 487.88 M. Net Loss for the year was (98.1 M) with profit before overhead, payroll, taxes, and interest of 188.44 M.
Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
Roughly 63.0% of the company shares are owned by institutional investors
Latest headline from MacroaxisInsider: Insider Trading

Purple Innovation Price Density Drivers

Market volatility will typically increase when nervous long traders begin to feel the short-sellers pressure to drive the market lower. The future price of Purple Stock often depends not only on the future outlook of the current and potential Purple Innovation's investors but also on the ongoing dynamics between investors with different trading styles. Because the market risk indicators may have small false signals, it is better to identify suitable times to hedge a portfolio using different long/short signals. Purple Innovation's indicators that are reflective of the short sentiment are summarized in the table below.
Common Stock Shares Outstanding107.3 M
Cash And Short Term Investments29 M

Purple Innovation Fundamentals Growth

Purple Stock prices reflect investors' perceptions of the future prospects and financial health of Purple Innovation, and Purple Innovation fundamentals are critical determinants of its market performance. Overall, investors pay close attention to revenue and earnings growth, profit margins, and debt levels. These fundamentals can have a significant impact on Purple Stock performance.

About Purple Innovation Performance

By examining Purple Innovation's fundamental ratios, stakeholders can obtain critical insights into Purple Innovation's financial health, operational efficiency, and overall profitability. These insights assist in making well-informed investment and management decisions. For example, a high Return on Assets and Return on Equity would indicate that Purple Innovation is effectively utilizing its assets and equity to generate significant profits, enhancing its appeal to investors. On the other hand, low ROA and ROE values could reveal issues in asset and equity management, highlighting the need for operational improvements.
Last ReportedProjected for Next Year
Days Of Inventory On Hand 60.90  50.10 
Return On Tangible Assets(0.38)(0.36)
Return On Capital Employed(0.40)(0.42)
Return On Assets(0.37)(0.35)
Return On Equity(5.57)(5.30)

Things to note about Purple Innovation performance evaluation

Checking the ongoing alerts about Purple Innovation for important developments is a great way to find new opportunities for your next move. Stock alerts and notifications screener for Purple Innovation help investors to be notified of important events, changes in technical or fundamental conditions, and significant headlines that can affect investment decisions.
Purple Innovation has some characteristics of a very speculative penny stock
Purple Innovation had very high historical volatility over the last 90 days
Purple Innovation has a very high chance of going through financial distress in the upcoming years
The company reported the previous year's revenue of 487.88 M. Net Loss for the year was (98.1 M) with profit before overhead, payroll, taxes, and interest of 188.44 M.
Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
Roughly 63.0% of the company shares are owned by institutional investors
Latest headline from MacroaxisInsider: Insider Trading
Evaluating Purple Innovation's performance can involve analyzing a variety of financial metrics and factors. Some of the key considerations to evaluate Purple Innovation's stock performance include:
  • Analyzing Purple Innovation's financial statements, including its income statement, balance sheet, and cash flow statement, helps in understanding its overall financial health and growth potential.
  • Getting a closer look at valuation ratios like price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio help in understanding whether Purple Innovation's stock is overvalued or undervalued compared to its peers.
  • Examining Purple Innovation's industry or sector and how it is performing can give you an idea of its growth potential and how it is positioned relative to its competitors.
  • Evaluating Purple Innovation's management team can have a significant impact on its success or failure. Reviewing the track record and experience of Purple Innovation's management team can help you assess the Company's leadership.
  • Pay attention to analyst opinions and ratings of Purple Innovation's stock. These opinions can provide insight into Purple Innovation's potential for growth and whether the stock is currently undervalued or overvalued.
It's essential to remember that evaluating Purple Innovation's stock performance is not an exact science, and many factors can impact Purple Innovation's stock market price. Therefore, it's also important to diversify your portfolio and not rely solely on one company or stock for your investments.
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in persons.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Commodity Directory module to find actively traded commodities issued by global exchanges.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth
(0.60)
Earnings Share
(0.51)
Revenue Per Share
4.235
Quarterly Revenue Growth
0.001
Return On Assets
(0.07)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.